Public Relations Specialist

Deadline: 
Thursday, March 15, 2018
District/Organization: 
Rochester Community Schools
Position Details: 

Rochester Community Schools
Public Relations Specialist – Part Time
Approximately 25 hour per week – Ten and a half month schedule
(August – June)
 
QUALIFICATIONS:          

  • Bachelor’s degree in Public Relations, Journalism, English, Communications or Marketing.
  • Three (3) or more years’ experience in similar field.
  • Confident communicator and presenter.
  • Excellent organizational and planning skills. 
  • Full understanding of media needs and media relationships.
  • Proactive, reliable, responsible and accurate with an attention to detail.
  • Possess the ability to keep information confidential.
  • Knowledge and practical application of traditional and digital PR tactics and techniques.
  • Professional experience with social media including Facebook, Twitter and Instagram.
  • Must be able to travel between buildings on a regular basis.
  • Ability handle multiple, simultaneous priorities.
  • Such alternatives to the above qualifications may be deemed appropriate and acceptable by the Board.

 
JOB DESCRIPTION: 
A job description is attached to this posting. 
 
SALARY:  $26,000 - $34,000 per year plus a comprehensive benefit package as set forth in Supervisors, Managers and Coordinators manual.
 
APPLICATION PROCEDURE:
Interested and qualified applicants must complete an online application and attach a Letter of Interest and current resume through the Oakland Human Resources Consortium at:
 
 https://www.applitrack.com/oakland/onlineapp/JobPostings/view.asp?FromAdmin=true&AppliTrackJobId=28631
 
SELECTION PROCESS:
Selection of an individual to fill this vacancy is determined by the appropriate administrators based upon experience, qualifications, and professional attributes.
 
 
                                                                                                                        1.49                                                                                                    
TITLE:                                   PUBLIC RELATIONS SPECIALIST
                                                 
 
QUALIFICATIONS:        
  
1.          Bachelor’s Degree in Public Relations, Journalism, English, Communications or Marketing.

  1. Three (3) or more years’ experience in similar role.
  2. Confident communicator and presenter.
  3. Excellent organizational and planning skills.
  4. Full understanding of media needs and media relationships.
  5. Proactive, reliable, responsible and accurate with an attention to detail.
  6. Possess the ability to keep information confidential
  7. Knowledge and practical application of traditional and digital PR tactics and techniques.
  8. Professional experience with social media including Facebook, Twitter, and Instagram.
  9. Must be able to travel between buildings on a regular basis.
  10. Ability to handle multiple, simultaneous priorities.
  11. Such alternatives to the above qualifications as the

            Board may find appropriate and acceptable.
 
REPORTS TO:                     Director of Community Relations
 
JOB GOAL:                          Execute public relations initiatives at Rochester Community Schools, designed to create and maintain a favorable public image.
 
PEFORMANCE RESPONSIBILITIES:

  1. Assists in the execution of advertising, promotional outreach, and community relations/public affairs activities.
  2. Writes, copy edits, proofreads, revises, and typesets communications. Creates the district newsletter.
  3. Updates the organization's web site.
  4. Researches media coverage and industry trends.
  5. Manages all district social media sites and blogs. Monitors other social media sites and keeps abreast of social media trends for recommendation and implementation.
  6. Coordinates district participation at local community and other outreach events. 
  7. Assists with media relations activities, such as responding to media queries, developing talking points, writing speeches, and authoring news and feature articles for internal and external publications.
  8. Photographs and video records subjects to support news releases, articles, and social media. Professionally edits material as needed.
  9. Establishes and maintains effective and cooperative relationships with school and community members, print and electronic news media, and with public affairs personnel of specialized groups.
  10. Evaluates the impact and effectiveness of communication plans and advises the director on methods to improve communication with key publics through a variety of media, such as mainstream news media, social media, and others.
  11. Assists in developing strategic communication plans by considering specific topics or aspects to emphasize and the most effective mediums for communicating with the public.
  12. The duties and responsibilities of this role require that the position be physically based in the Community Relations Office of the Rochester Community School District.

 
 
Ten and a half month position, five (5) hour per day.
 
02/15/18

Email: 
mlachance@rochester.k12.mi.us
Job Type: